Two-Brain Business 2.0 (Grow Your Gym Series)
by Chris Cooper
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Added on February 11, 2026
Description
If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.
Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.
This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics. www.twobrainbusiness.com
Reader Reviews
Best book ever I love everything about it. How simple he explains everything and the solutions he exposed are priceless. Love it. It’s such an amazing book to read, enjoy and use.
Loved it Excellent advice. The fact that many gyms tried the techniques mentioned makes it a great read. I always rather learning from other's mistakes rather than mine.
What a great book! This book can help you take your gym/box from good to great. Read it and apply it. Chris Cooper knows his stuff.
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