How to Promote Your Free Kindle Book
Maximize downloads and visibility during your KDP free promotion
Running a free book promotion without telling anyone is like throwing a party and not sending invitations. Here's how to get your free Kindle book in front of thousands of eager readers.
Why Promote Free Books?
"But it's free—won't people just find it?" Unfortunately, no. Amazon lists millions of free books. Without promotion, yours will be invisible.
The real value of free promotions:
- Series read-through: Give away book 1, sell books 2-5
- Reviews: More readers = more potential reviews
- Visibility: High download counts boost your "also bought" visibility
- Mailing list: Include a signup link in your book
Before You Promote
Don't waste your promotion. Make sure these elements are in place first:
1. Professional Cover
Your cover is your #1 marketing asset. A bad cover will tank your conversion rate no matter how good your promotion is.
2. Compelling Blurb
Your book description should hook readers in the first two lines. Use short paragraphs and bold key phrases.
3. Reviews
More reviews = higher conversion. Aim for at least 10-20 reviews before promoting. BookBub requires 50-100+ reviews.
4. Back Matter
Include links to your other books, mailing list signup, and a request for reviews at the end of your book.
Best Promotion Sites (Paid)
These sites charge authors to feature books, but they deliver results:
BookBub Featured Deals
The gold standard. 15+ million subscribers, but highly selective (10-20% acceptance rate). Costs $50-$1,000+ depending on genre. Can generate 10,000-50,000+ downloads.
Freebooksy
More accessible than BookBub with 317,000+ subscribers across 17 genres. Costs $20-$85 depending on genre. Expect 100-500 downloads.
Other Paid Options
- Robin Reads: $15-$45
- Fussy Librarian: $15-$30
- ENT: $25-$50
Free Promotion Options
Don't have a promotion budget? These free options can still drive significant downloads:
Book Deal Finder
We accept free author submissions! Submit your book and we'll feature it to our readers at no cost.
Social Media
- Facebook groups: Join reader groups in your genre
- Twitter/X: Use hashtags like #FreeKindleBooks
- Reddit: r/FreeEBOOKS, r/KindleFreebies
Your Mailing List
Your existing readers are your best promoters. Email your list about your free promotion.
Timing Your Promotion
Promotion Schedule
- 4+ weeks before: Submit to BookBub
- 2 weeks before: Submit to other paid sites
- 1 week before: Submit to free sites like Book Deal Finder
- Day of: Post on social media, email your list
Frequently Asked Questions
Start Reading for Free Today
Join thousands of readers who discover free Kindle books every day on Book Deal Finder.