
by Liz Murray
MarketingAdded on March 16, 2026
Marketing your books or publishing brand through social media needn't be confusing! This eBook is the essential Publisher's Handbook to all social media activities that you need to know about. Social media marketing expert Liz Murray guides you through a series of social media topics by making the subject matter easy to understand, engaging and personal. You'll learn the same methods that she has used working with well known publishing brands. Key areas covered include social media planning, websites and blogs, Facebook, Twitter, other social media marketing sites, measuring ROI and social media tools. The book is aimed at those who want to gain a low level understanding of all areas of social media rather than extensive knowledge about one area. It's the perfect go to handbook, there when you need to refer to it.
This book did everything it said it did on the cover, and very well. It was only short, but was positively crammed with great tips and strategies to enhance social media performance. I just need to get down to do it all now!From website SEO tips, to making your voice heard on facebook and twitter, this was a great crash-course for a beginner. I feel as if I am now a level higher.It is definitely worth the time and cost to read this book.
good quick read. just enough information to get you thinking and going in the right direction.
Old newsSocial media has evolved dramatically over the past few years and continues to change daily as new features are added, old ones removed, new players arise, and old standards fall by the wayside. For example, almost every social media site now offers integrated link shortening, as a result, bit.ly has become a distant memory for most of us. Also, MySpace, once the premier social media network, has become a wasteland of abandoned profiles. Both bit.ly and MySpace feature prominently in the

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